At Magnum, Pleasure and Art are at the heart of the brand’s voice. This is why, in 2019, Magnum continued its custom of collaborating with exemplary artists to create a series of hand-crafted works of art, this time by Brendan Monroe, an American artist based in Santa Barbara, California.
A sculptor and painter, Monroe’s work is characterized by creating a tension between reality and surrealism that translates into images of a familiar but unseen world. It's this dual quality and the tension between the reality and surreality that gives them their power and allure.
The illustrations – both for a mural and a series of posters – inspire Moments of Pleasure where the iconic shape of the ice cream is seamlessly blended into the alluring black and white images.
The first mural was painted in London, with more pieces set to appear in different cities around the world.