Multifaceted artist (singer, performer, Dj and dancer) Pierre-Edouard Hanffou, aka Kiddy Smile has established himself in a few years as one of the main queer figures on the French House and Voguing scene.
Always having in mind the idea of shaking up codes and social norms: whether it is for his performance at the presidential Palais de l’Elysée for 2018 Music day during which he wore a t-shirt written “Son of immigrants, black and fag” (“Fils d’immigré, noir et pédé) or during his red carpet appearance at the 2019 Cannes Film Festival where he broke the protocol by wearing a dress. Well, Kiddy has never been one to conform to other people’s expectations and instead has always been true to himself… This is exactly why Magnum has partnered with him for several years.
Magnum: Why did you choose to partner with Magnum to talk about Pride Month?
Kiddy Smile: Simply because they have always supported my work, so when they offered me to work on their new campaign, I said yes. We have been working together for four years already. In the past, they invited me to various events, including their beach party at the Cannes Film Festival, and if you look closely, they have always wanted to promote queer representation through their content. I had already noticed this in their 2015 advertising that featured Drag Queens, long before other brands took the LGBT trend during Pride Month.