By using recycled plastic to make our Magnum tubs, we are helping to reduce the amount of new plastic created.
By the end of 2020, we will save 286 thousand kilograms of virgin plastic - equivalent to 23 million water bottles.
At Magnum, the world’s authority on ice cream and chocolate, our mission is to offer the ultimate pleasure experience.
To ensure our Pleasure Seekers can enjoy our delicious ice cream unapologetically, whilst supporting a sustainable future, we are introducing a new, unique packaging design to help our planet.
Magnum is excited to announce the new launch of tubs made from recycled packaging. Designed to bring us a more sustainable future and tackle the impact plastic has on environment globally, Magnum encourages all Pleasure Seekers to indulge in what brings them true pleasure, responsibly.
Magnum is proud to be one of the world’s first food brands to pioneer this ground-breaking technology. Our ambitious goal is that by 2025 every Pleasure Seeker will be able to indulge in our delicious Magnum tub products made from recycled plastics, eliminating the use of virgin plastics. In 2021 Magnum have used 750MT of recycled plastic, crafting more than 30 million Magnum Tubs.
Plastic waste is one of the biggest threats our planet is facing, and reducing it is a priority for both consumers and business as a whole. That is why Magnum has committed to using an innovative recycling technology which prevents plastic pollution, by transforming previously unrecyclable plastic waste into valuable resources.
This sustainable solution means that plastic waste can be reprocessed, as the advanced recycling process preserves the quality of the material, reducing the use of virgin plastic. By using this new approach, Magnum hopes to lead the food and refreshment industry towards a more sustainable future, paving the way to a circular economy. This approach aims to change how we produce, use and dispose plastic ensuring optimising resources and circulating components and materials, keeping our plastic “in the loop.”
As part of our pledge to ensure that our pint packaging is fully reusable, recyclable or compostable but also made from post-consumer recycled material to drive the circular economy approach, Magnum has collaborated with SABIC on an alternative technology so that our indulgent Magnum tubs can be made from post-consumer recycled material and will support a circular economy.
This is a significant step aiming to accelerate Magnum’s waste strategy, which means our Pleasure Seekers can now be true to pleasure indulging in signature Magnum luxury knowing that they play a role in reducing the impact of plastics on the environment. So free yourself and indulge while contributing to a more sustainable future.
From the vanilla extract we use in our flavouring to the wood that makes our ice cream sticks, sustainability plays a central role in everything we do.