By using recycled plastic to make our Magnum tubs, we are helping to reduce the amount of new plastic created.
By the end of 2020, we will save 286 thousand kilograms of virgin plastic - equivalent to 23 million water bottles.
At Magnum, the world’s authority on ice cream and chocolate, our mission is to offer the ultimate pleasure experience.
To ensure our Pleasure Seekers can enjoy our delicious ice cream unapologetically, whilst supporting a sustainable future, we are introducing a new, unique packaging design to help our planet.
Magnum is excited to announce the new launch of tubs made from recycled packaging. Designed to bring us a more sustainable future and tackle the impact plastic has on environment globally, Magnum encourages all Pleasure Seekers to indulge in what brings them true pleasure, responsibly.
Magnum is proud to be one of the world’s first food brands to pioneer this ground-breaking technology. Our ambitious goal is that by 2025 every Pleasure Seeker will be able to indulge in our delicious Magnum tub products made from recycled plastics, eliminating the use of virgin plastics. In 2021 Magnum have used 750MT of recycled plastic, crafting more than 30 million Magnum Tubs.
From the vanilla extract we use in our flavouring to the wood that makes our ice cream sticks, sustainability plays a central role in everything we do.